In an age of more and more channels and for organisations which understand their many environmental, social and governance responsibilities, there are just too many battles to fight. So, you're absolutely right to say it's important to choose them carefully. However, I'm not sure that the metaphor works. The water always takes the easiest route round the rock. And the rock always stands still, slowly being eroded. You can call me a pedant if you like!
In an age of more and more channels and for organisations which understand their many environmental, social and governance responsibilities, there are just too many battles to fight. So, you're absolutely right to say it's important to choose them carefully. However, I'm not sure that the metaphor works. The water always takes the easiest route round the rock. And the rock always stands still, slowly being eroded. You can call me a pedant if you like!
I kind of agree with you Chris. Take it up with Laozi!