Brilliant breakdown of how LLMs optimize for plausibility rahter than truth. The washing machine vs power loom analogy helped me think through what I've been seeing in comms lately—content that checks all the technical boxes but lacks that spark of genuine insight. I've noticed this especially in strat docs where eveything sounds coherent but nobody can quite articulate what makes one approach better than another.
What keeps surfacing for me is the gap between how communications systems are designed and how people actually arrive. People rarely encounter official guidance neutral or empty-handed now. They arrive reassured, overloaded, or already oriented by other forms of sense-making. That shifts the question away from how we “get messages right” and towards what responsibility looks like once you’re no longer the first voice people hear
Insightful 4 part series, well worth a listen
Brilliant breakdown of how LLMs optimize for plausibility rahter than truth. The washing machine vs power loom analogy helped me think through what I've been seeing in comms lately—content that checks all the technical boxes but lacks that spark of genuine insight. I've noticed this especially in strat docs where eveything sounds coherent but nobody can quite articulate what makes one approach better than another.
What keeps surfacing for me is the gap between how communications systems are designed and how people actually arrive. People rarely encounter official guidance neutral or empty-handed now. They arrive reassured, overloaded, or already oriented by other forms of sense-making. That shifts the question away from how we “get messages right” and towards what responsibility looks like once you’re no longer the first voice people hear