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Christine Szustaczek's avatar

Thanks for the article. I firmly believe humans make decisions based on emotional drivers, backed up by logic or reasoning ( in part, to give ourselves further justification or validation for the actions or decisions we made from the heart). To that end, would love to hear your take on the backfire effect and what happens when people fight arguments by lobbing opposing points of view and drowning others with countering statistics. Can you share any alternatives that help opposing sides get to the root of the conflict that needs to be addressed so meaningful dialogue can occur, or examples of using story to help people drop their emotional guard and become open to hearing alternate views and engaging in open discussion?

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Simon Baugh's avatar

Thanks Christine. Great point. I’m doing some work with the OECD at the moment exploring what comms strategies work to reduce polarisation and build meaningful consensus. So yes, I will definitely come back to this in the not too distant future.

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Lexi Finnigan's avatar

Interesting piece, thanks Simon. Keen to find out more about techniques which could be used for de-bunking mis or disinformation - truth sandwich/framing effect/anchoring. Thanks

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Simon Baugh's avatar

Thanks Lexi. Some of this next week but I’ll make a note to do a specific episode on dis and misinformation soon

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