Resources
Practical tools for communications leaders seeking to cut through the noise and lead with confidence:
The D-FACC Summary Guide
This toolkit distils my series on how our media and information environment has changed into a useful summary guide. You can use it as a strategy check, framing for boards, or a training lens for teams.
How to build a narrative
The No10 Downing Street ‘narrative’ holds almost mythical status. In theory, it is the glue that holds together every announcement and the story that explains a government’s purpose.
5 steps for an off-the-shelf crisis plan
This is a simple toolkit for how to respond to a crisis when you don’t have a plan, laid out in five simple steps.
How to run a pre-mortem
About 12 months before the 2024 General Election, the Cabinet Office Executive Committee held an unusual version of its weekly meeting. We held a pre-mortem.
How to combat misinformation
Measles is back. Not because we lack a vaccine, but because we lack immunity to misinformation.
